Tourism leaders say now is the time for Kerry market to prepare for change

Now is the time to prepare for change in the Kerry tourism market.

That’s according to Pat O’Leary of the Kerry Tourism Industry Federation, who says the downturn brought on by COVID-19 has given the sector a chance to examine its offerings.

Mr O’Leary, who’s also on the National Tourism Taskforce, says Kerry has a lot to offer in terms of scenery, however, the domestic market has sought more immersive activities like mountain walking and cycling.

He claims Kerry doesn’t attract many European families – and he explains why.


Gary Curran of Dingle Tourism and Greenmount House Dingle says the tourism industry is an adaptable sector.

He believes there are opportunities in Kerry, including the development of cycling routes in the county.

Mr Curran adds the Irish market has changed.