This episode examines the effect joining the EU had on Irish tourism - including the impact of the single market, the euro and the Open Skies agreement. Taking part are: Eoghan O’Mara Walsh, chief executive of Irish Tourism Industry Confederation (ITIC), Breda O’Dwyer, director of CEED (Centre for Economics and Entrepreneurial Development) and senior lecturer in entrepreneurial learning and practice, MTU and Dr Misa Labarile, policy officer for tourism with the European Commission. For further information with regard to EU initiatives to support/ promote tourism https://single-market-economy.ec.europa.eu/sectors/tourism/eden_en and https://single-market-economy.ec.europa.eu/sectors/tourism/support-business_en This series is supported by the Department of Foreign Affairs’ Communicating Europe initiative.