International buyers are displaying strong interest in Kerry at a tourism trade event in Killarney.
Over 250 international buyers from 15 countries are attending Meitheal, which is Fáilte Ireland's largest international travel trade fair.
The event sees international buyers meet with sellers from throughout Ireland to promote the country and secure more tourism business.
Each year there are hundreds of millions of euros worth of deals done at Meitheal.
It got underway yesterday and will continue throughout today.
Wild Atlantic Way manager for Kerry and West Cork, Josephine O’Driscoll says Kerry has so much to offer to visitors.
She says the Kerry traders are busy meeting international buyers, which shows big interest in the county:
You can hear this interview in full on In Business from 6pm on Thursday evening.