Kerry will be promoted to over one million people at the Big E event in Massachusetts.
The Eastern States Exposition, or The Big E, is the fourth-largest fair in North America; it kicks off today and will run until September 28th.
A delegation of businesses and representatives from Kerry is attending, and there are several exhibitions marketing Kerry to businesses and tourists.
This year a video will be played at the event showcasing more than 160 members of Dingle Peninsula Tourism businesses, and the Sam Maguire will be on site this weekend, which is expected to draw large crowds.
Andrew Eadie from Kerry Woollen Mills is among those taking part.
Speaking on In Business, he said the Big E provides a great opportunity to promote what Kerry has to offer:
