Five jobs have been lost at Born Clothing in Killarney.
The Irish retail chain announced that it is to close its 15 stores nationwide, with the loss of over 115 jobs.
Born's only Kerry shop is in the Killarney Outlet Centre.
There are reports of long queues in the Killarney centre as shoppers wait to access the up to 70%-off liquidation sale.
The High Court appointed provisional liquidators to the group on Tuesday after hearing the business got into difficulties because of the pandemic, increases in the minimum wage, and high business rates.
A notice on their website indicates that gift vouchers can no longer be accepted because of the provisional liquidation.