People throughout Kerry, and Kerry people abroad, are being asked to play a role in rebuilding the tourism industry in the county.
Over the month of May Radio Kerry will be leading an initiative with Kerry County Council, the Kerry Tourism Industry Federation and other representative bodies aimed at supporting the sector.
The Big Invite aims to get people across the county, and abroad, showcasing what Kerry has to offer and personally inviting extended family and friends to visit the Kingdom when it is safe to do so.
People living in Kerry are being invited to make a choice to discover more of the county this year, while also inviting family and friends, colleagues and others they know living in other parts of the country to pick Kerry as their staycation location this year when intercounty travel is permitted.
For people who have family and friends living abroad listeners are being asked to personally invite them to put Kerry on their to do list for when international travel opens up again.
Listeners are also being asked to make short 45 second videos of their favourite part of Kerry and share them on their social media using the hashtags Radio Kerry and Discover Kerry.
The Kerry Tourism Industry Federation will provide some prizes for the best video.
A special Discover Kerry section will be put in place on the Radio Kerry website where pictures of Kerry will be available for any person living abroad to use to promote Kerry.
Images or videos for use may be submitted to [email protected]
The Kerry Tourism Industry Federation has also launched details of a series of series of added extras tourism businesses in Kerry are currently offering under a campaign called KerryOnUs.
More details can be found on the discoverkerry.com website.