New organisation wants to show merits of advertising on radio

A new organisation wants to show the merits of advertising on the radio.

The entire independent radio sector and RTE are coming together for the first time ever to launch Radiocentre Ireland.

The organisation wants to show how radio is a powerful way for advertisers to get the message across about their business.

Chairperson of Radiocentre Ireland, John Purcell, says radio is a really strong medium.