The largest travel company in the world has scouted Kerry as a holiday destination.
TUI, a German-based company, has visited various locations throughout the county in recent months.
A delegation met with various members of Kerry County Council last year with the intention of offering holiday packages to German tourists.
TUI’s representative in Ireland, Mike Goodliffe, says European holidaymakers are turning away from traditional destinations due to incidences of terrorism.
The Ballyduff native says Kerry possesses huge potential due to its dark sky reserve, geography and people.