Tourism Ireland campaigns for Star Wars and Game of Thrones last year reached 224 million people around the world.
That’s worth around € 40 million euro in advertising.
Over ten million people visited Ireland from overseas in 2017, spending 5.78 billion euro.
Filming for Star Wars Episode 7, and the new installment Episode 8: The Last Jedi, has taken place at multiple sites in Kerry, on the Skelligs, on Ceann Sibéal and Dún Chaoin.
Niall Gibbons, CEO of Tourism Ireland, says a targeted Star Wars campaign will be launched over Christmas: