We’re carrying out a short piece of listener research to understand how effective the RSA’s “Cut Short” road safety campaign was on Radio Kerry. Participants will be asked a few quick questions before and after listening to the ad to see if it changes attitudes towards safer driving and speed awareness. The survey also gathers some basic background information, such as age and whether the participant drives, to help us better understand the responses. The aim is to capture honest listener reactions and measure how impactful this important road safety message is for people across Kerry. Your information is purely for the purposes of the research and will be kept for a period of 30 days after which it will be deleted.