New IDA strategy for Kerry and South West

IDA logo The IDA says it’s developing a new five year strategy which will address its approach to all regions, including Kerry and the south west. The agency, which is responsible for bringing foreign direct investment into Ireland, says the strategy will be launched in the first quarter of 2015. It’s warned though that while Kerry has some positive attributes for foreign investors, the county’s competing against urban areas which are proving attractive to multinationals. A spokeswoman for the agency says IDA Ireland continues to market Kerry for foreign direct investment opportunities. It says these opportunities are based on where Kerry can meet the needs of the companies involved, specifically in the area of having suitable properties available as well as potential staff with the necessary skills. The IDA, whose newly appointed CEO is Abbeydorney man Martin Shanahan, has been criticised in the past by politicians and business groups for the number of visits made to Kerry by potential investors – in 2013, there were two while the previous year there was just one. In its statement, the IDA says businesses choose to locate in areas which have a track record of existing companies, a critical mass of skills available from potential staff, well developed infrastructure and suitable properties. The agency says Kerry has some positive attributes in this regard but that the county is competing not just nationally, but internationally with urban regions, to which there is an increasing flow of investment.