Kerry Tourism targets growing German market

Kerry will have a strong presence at the CMT Fair, Europe’s largest consumer travel show, in Stuttgart, Germany next week (14 – 22 January).

It is the first time that the tourist trade from all parts of the county will be represented at the nine-day show.

This is part of the new aggressive marketing approach by the Destination Kerry Tourism Forum and Kerry County Council to attract even greater numbers of European visitors to the county.

The CMT travel fair is expected to attract 300,000 visitors.

Head of Tourism Development with the council Joan McCarthy says the expansion of the continental European market is a key objective of the new Kerry County Tourism Strategy and Germany is the major player there.

Germany is Ireland’s leading continental European market and has been growing steadily in recent years with 630,000 visiting in 2015, up 13% on the previous year.

Tourism Ireland is projecting a further 7% increase this year.

The Destination Kerry stand will be part of the large Tourism Ireland display and will be located next to the Star Wars exhibit.

Tourism trade representatives from Killarney, Tralee, Dingle, Kenmare, Ballybunion, Castleisland, Ring of Kerry, North Kerry, Skelligs Coast, Valentia, and Kerry Airport will all be participating at different stages.