Kerry remains popular destination for holiday makers.

Domestic tourism to the South West has increased by 15 per cent in the first three months of this year when compared with the same period last year. Since 2001 there has been a 30 per cent increase in the number of trips to the South West. However the figures released by the central statistics office show the average length of stay in Kerry is on a par with last year and slightly below 2002.The figures point to the fact that Kerry is a popular short break destination for Irish holiday makers, although few stay more than three nights at a time. Trips between January to March show that the vast majority of those overnighting in the county stayed between one and three nights. In this period the spend in the south west is estimated to be around 44 million euro, a fall of two million on last years record spend but higher than 2001 and 2002.In total, last year 248 million euro was injected into the local economy in the south west from domestic tourism. One emerging trend is business travellers are worth more to the local economy each year. Last year 157 million was spent by Irish business travellers in this country an increase of five million on the previous year.