Fáilte Ireland is urging the tourism sector to step up preparations for Brexit and diversify into new markets.
The National Tourism Development Authority launched its latest Brexit Response Programme at the IHF Conference in Killarney.
Fáilte Ireland’s CEO Paul Kelly has addressed the conference and used the opportunity to appeal to hotels and other tourism businesses to step up their efforts to diversify into newer markets ahead of Brexit.
Fáilte Ireland is investing €5 million this year for business supports to ensure the Irish tourism sector is both ‘product-ready’ and ‘industry-ready’ ahead of the UK withdrawal from the EU.
Speaking at the launch, President of the Irish Hotels Federation (IHF) Michael Lennon said the sector cannot stand still and must be prepared for any and all contingencies.