North Kerry to become pilot area by tourism leaders

North Kerry is to be used as a pilot area by tourism industry leaders attempting to develop new strategies in attracting tourists to Ireland. Research carried out by the Irish Tourist Industry Confederation has shown that areas outside Dublin are continuing to experience a drop in popularity with visitors.The report estimates that there has been a decline of 6% in visitor numbers to the south west between 1999 and 2003, and a 39% decline in the Shannon Region. Chief Executive of the confederation, Eamon Mc Keown, says North Kerry will be used as part of a pilot study which will highlight and develop compelling reasons for tourists to visit Ireland.

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