« BackTourism Ireland aiming to benefit from new Star Wars film

Tourism Ireland is aiming to benefit from the new Star Wars film – due out next month – by using it to boost our visitor numbers.

The body is aiming for another record year in 2016, by welcoming around 8.2 million visitors to the country – a 4 per cent increase on this year.
The hugely anticipated Star Wars Episode 7 ‘The Force Awakens’ is due out in just three weeks, on the 18th of December.
Given it was partly shot on Skellig Michael, the CEO of Tourism Ireland, Niall Gibbons says a major visitor campaign to showcase Ireland will be launched just after the film is released: