The number of overseas visitors to Kerry last year topped one million for the first time.
Research, conducted by Kerry County Council, also found Kerry currently attracts 13% of all overseas visitors to Ireland.
The Draft Tourism Strategy 2016 – 2022 was presented at the monthly meeting of Kerry County Council.
Research undertaken by the council, in conjunction with the Destination Kerry Tourism Forum found Kerry attracted 626,000 visits from Irish residents last year – just over half the number of overseas visitors to the county.
Tourism is worth €400 million in income and at least 1 in five jobs in the county depends on tourism.
Research also found 14,000 are employed in tourism-related enterprises in Kerry.
1,500 enterprises in Kerry are engaged in tourism and hospitality sectors.
Guest accommodation is estimated to be close to 50,000 beds per night, of which 20,000 is in the registered/approved sector – with the balance in unapproved B&Bs, homes and houses to rent.
The research also found Kerry to be more dependent on tourism than other county in Ireland.