A cable car to a mountain peak is one the targets set out in the new action plan for tourism in Kerry.
The County Kerry Tourism Strategy and Action Plan 2016 to 2022 was launched today at St John’s Theatre in Listowel.
This action plan for tourism in Kerry sets out 272 specific actions to be implemented across seven areas over the short, medium, and long term.
It was developed following the most widespread consultation and in-depth analysis of tourism ever undertaken in Kerry.
County Tourism Officer John Griffin says many of the targets are achievable, but there are some more ambitious ones, such as developing a cable car to a mountain peak.
Kerry attracts 1.7 million overseas and domestic holidaymakers annually, which generate over €420 million in tourist-related income for the county.
There’s been a drop off in domestic tourists however, and this strategy aims to boost that, as well as extending the tourism season – currently 75% of tourists visit the county between May and October.
Kerry County Council Chief Executive Moira Murrell says there are many ways tourism can be developed into a sustainable year-round employment sector, with business tourism one of the examples that be grown: