« BackMcMór burger to remove ‘artisan’ from promotional material

The fast-food chain McDonald’s has been forced to withdraw the term “artisan” from material promoting a new “Irish” burger which features bacon and cabbage.

McDonalds logo

The global corporation’s description of its new McMór burger fell foul of Food Safety Authority of Ireland guidelines published earlier this summer.

Kerry Group has worked with fast food giant McDonald’s to develop an Irish themed burger.

Stephen Macken, innovation chef at Kerry Group was among the chefs to create the burger which will include Kerry Group’s Charleville Cheese, Ballymaloe relish and beef and bacon from Dawn Dairies.