Listowel has been earmarked as one of three pilot towns in Cork and Kerry, where a new strategy on tackling alcohol abuse will be launched.
Training courses, research and programmes on attitudes to drink will be carried out in the North Kerry town over the next two years, as part of the Cork/Kerry Regional Alcohol Strategy.
According to research, alcohol is responsible for 88 deaths every month in Ireland, equating to over a thousand deaths per year.
The new HSE strategy highlights the dangers of alcohol misuse, and sets out to tackle what it describes as the significant alcohol problem in the Cork and Kerry region.
David Lane, who’s co-ordinating the campaign, says they’re aware of the massive challenge ahead: