A new report is calling for increased investment and co-ordination to help realise the potential for tourism in Kerry and the western seaboard.
The Irish Tourist Industry Confederation says investment, branding and leadership are needed for growth in the sector. The report shows that tourism is worth 2.6 billion euro to Kerry and western coastal counties providing 100,000 jobs. More than one in every seven jobs in the county are in the tourism sector and at least one in every five businesses in Kerry is engaged in tourism. While Kerry and Cork are still the top leisure destination for the domestic market with a 23 per cent share of trips and a quarter of all bed nights and expenditure it has seen its market share position slip over the past four years. The Irish Tourist Industry Confederation is calling on Government to invest 125 million euro over the next five years in the region and has praised the success of the Wild Atlantic Way. Chief Executive Eoghan O’Mara Walsh says tourism is fundamental to the Kerry economy and says improving access is one issue: