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A three-page article highlighting Kerry and Cork appeared in a recent edition of a major Swedish newspaper, profiling the destination to some 370,000 readers.

Tourism Ireland invited journalist Emma V Larsson from Svenska Dagbladet to Kerry last autumn.

The resulting article featured images of the Gap of Dunloe, Inch Beach, Carrauntoohil and Dingle.

Inch Beach

Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region, said this was an excellent way to showcase Kerry to a large audience in Sweden.