Campaign launched to increase tourism in the west of Ireland

A major new campaign is being launched today to attract visitors to the west of Ireland. Tourism agencies from Kerry to Derry are coming together in a bid to increase the region’s share of the tourism market. At present Fáilte Ireland estimates that the western seaboard captures less than a 3rd of total national tourist revenue. The integrated marketing plan for the west of Ireland is being launched in Galway today and comes with a 175 thousand euro grant from Minister Eamon O` Cuiv. It’s the result of an inter-agency partnership involving Fáilte Ireland, Shannon Development, Ireland-West Tourism, North-West Tourism, leader companies and the Western Development Tourism Programme. Under the new plan the agencies aim to persuade visitors to by-pass Dublin and fly directly into the west of Ireland – through any of its 7 airports.The partnership has also produced publicity material with information on a host of activities and details of numerous attraction. The brochure has an initial print run of 320 thousand copies and has been translated into French, German and Italian. Tourism is now worth an estimated 5 billion euro to the national economy and around 4.8 million visitors come to the western regions every year.

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